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Build a brand, not a product.

Perzano tells you whether a market has room for a new brand, and whether your cash survives the launch. Not more data. The right answer.

Opening to the public soon. Waitlist members get in first, at the launch price.

Perzano's Cash Survival screen: a market verdict, what to expect from the market, and the gates it passed
Cash Survival — the whole page-one market judged against your budgetAmazon UK and US

Start from the person

Describe who you want to serve. Perzano finds what they buy and the search terms they type, then filters the market with the rules an experienced seller uses.

Judge the whole page, not one listing

One product with a good rank proves nothing. Perzano looks at all of page one: demand, prices buyers actually pay, who owns the page, and whether there is a gap for you.

Prove your cash survives

Launching costs money before it makes any. Perzano maps the three stages month by month and tells you if your budget reaches the point where the product funds itself.

Why another Amazon tool?

The tools you already know give you every number and every option, and leave you to decide. That is where most new sellers get lost, and where most money is lost: on products that looked fine in a spreadsheet and ran out of cash in month three.

Perzano is built the other way round. It applies one experienced seller's rules to the market you are looking at and gives you a verdict you can act on, with the launch plan to go with it.

Built by Dr Huria

Amazon private-label seller since 2016, teaching e-commerce on YouTube since 2017. Perzano is the method she uses on her own products, turned into software.